Research your audience|Humayun Sajjad
Good logo design doesn't just create something that looks nice - it has to communicate a brand message
Creating a logo isn't just about creating a pretty visual. What you're doing, or taking part in, is developing a brand and communicating a position. It makes sense, then, that the first step in creating a logo should be to research these concepts.
Involving the client at this early stage is advised, as your interpretation of their brand may be different from theirs, and it's essential that the message is clear before any actual designing takes place.
Creating a logo isn't just about creating a pretty visual. What you're doing, or taking part in, is developing a brand and communicating a position. It makes sense, then, that the first step in creating a logo should be to research these concepts.
Involving the client at this early stage is advised, as your interpretation of their brand may be different from theirs, and it's essential that the message is clear before any actual designing takes place.
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