Learn from others|Humayun Sajjad
The Nike swoosh is a highly successful logo design
By knowing what other brands have succeeded in and why they have succeeded gives you great insight and you can apply that attained knowledge to your own work.
For example, let's look at the classic Nike Swoosh (above). This logo was created by Caroline Davidson in 1971 and it's a great example of a strong, memorable logo, being effective without colour and easily scalable.
Not only is it simple, fluid and fast but it also has related symbolism; it represents the wing in the famous statue of the Greek Goddess of Victory, Nike, which is a perfect figure for a sporting apparel business. Nike is just one of many great logos, but think about other famous brands that you know and check out their logos - what makes them successful?
By knowing what other brands have succeeded in and why they have succeeded gives you great insight and you can apply that attained knowledge to your own work.
For example, let's look at the classic Nike Swoosh (above). This logo was created by Caroline Davidson in 1971 and it's a great example of a strong, memorable logo, being effective without colour and easily scalable.
Not only is it simple, fluid and fast but it also has related symbolism; it represents the wing in the famous statue of the Greek Goddess of Victory, Nike, which is a perfect figure for a sporting apparel business. Nike is just one of many great logos, but think about other famous brands that you know and check out their logos - what makes them successful?
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