Price your work accordingly|Humayun Sajjad

"How much?" is the single most frequently asked question and it cannot be easily answered because every company has different needs and expectations. You have to take a number of factors into consideration when designing a logo/brand identity, such as how many concepts need to be presented, how many revisions will be needed, how much research is required, how big the business is and so on.

The best approach is to draw up a customised quote for each client and to do this you should learn how to price your designs, which is another topic in itself.

Jeff Fisher, a notable designer and author, had this great point in his article How Much Should I Charge: "The major point I wish to convey here is that all designers need to work smarter in independently determining what their talent, skill and expertise are worth and charge the client accordingly without question or apology. Being smart in determining what you should charge for your work will hopefully allow you to 'work less, charge more' in the future."