Where “Frameworks” Fit into the WordPress Ecosystem|Humayun Sajjad

Stock WordPress Install

3rd Party Framework that enables customization shortcuts (in this case Copyblogger’s Genesis Framework)
“Child” themes that adjust the look and feel of the site itself, almost like “skin” in a way.
= Complete site flexibility
There are a few “Framework” options out there for WordPress, but Genesis is the only one I’m aware of that has been directly endorsed by Automattic, the guys who make WordPress itself.  Hopefully this means less hassles for the Genesis developers in maintaining the balance between the open-source reality of WordPress and the pay-for frameworks that make life more livable for webmasters and marketers.

Studiopress is a company that falls under the Copyblogger Media umbrella business, which of course is owned by Brian Clark, Brian Gardner and other top internet marketing professionals.  I’ve reviewed the Premise WordPress landing page system from these guys before, and highly recommend it.

StudioPress claims the Genesis framework for WordPress as being suitable for novices and advanced developers, and that the core of the framework is SEO optimized out of the box, cutting down on the time you need to spend modifying your themes and landing pages.



The Highlights
SEO Friendly – Genesis comes with a solid SEO based foundation, right out of the box. This means you don’t need to tinker with your theme to try and customize every little detail or remove useless code from a theme. Genesis also lets you tweak this further in the theme’s admin section.
Security – It seems everyday you hear about a website being hacked because of running an insecure WordPress installation. StudioPress took no chances and hired renowned security expert Mark Jaquith to make sure your Genesis powered site is secured with the latest techniques and methods.
Multiple Themes – StudioPress has dozens of child themes to choose from which let you instantly change the look and feel of your website without having to change any of the code – and all child themes maintain the same features and benefits of the base Genesis theme. For more advanced developers, there’s full documentation and an active support community to help you develop your own custom child themes.
Options for creating customized landing pages for PPC or SEO.
Installation
Installation was a breeze. Just either upload the Genesis folder to the “themes” folder on your website, and activate the theme via the WordPress dashboard like you normally would. Done and done.